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2399 Silver Lake Blvd, Unit 18
Los Angeles, CA 90039
tel: 323.412.0382

 We would love to help you to curate an amazing collection!

2399 Silver Lake Blvd
Los Angeles, CA, 90039
United States


zo•e [zoh'-ee] Gk. n. life: infinite, eternal, organic
bi•os [bahy'-ohs] Gk. n. life: finite, mortal, praxis

Zoe Bios Creative was founded in Silver Lake, California in 2011.

Zoe Bios Creative has coined the term ‘ArtEntouré’ to express a full circle cross-pollination of the art world with the design world. “Our fusion of art and design inspires a vitality of meaning in the everyday, hopefully provoking a higher consciousness in the way we live with, and make use of objects.”

ZBC’s is also a traverse across cultures, understanding how the relativity of meaning thrives along side the persistent universality of beauty. “We focus on the visual organization of new forms—chance arrangements and purposeful compositions. We want to inspire unconventional thinking, and creative design solutions while maintaining a mindful attention to beauty and contentment in every object that we offer…we are artists, curators, and collaborators.”


Uncontrollable Beauty: On Platonic Cosmetics

ZBC House Collection

 ZBC House -  Joshua Tree 1

ZBC House - Joshua Tree 1

Here in this chapter Jacqueline Lichtenstein focuses on Platonic Cosmetics, beginning with flattery, where she notes that the search to please without concern for betterment is at once, according to Plato, “ugly”. This response is to used by Plato to pull legitimacy away from the artifice of seduction and place it in such a way that it must justify itself. From here we are brought to the subject of painting, a highly cosmetic art that seduces with regard to reality and nature. As Plato called it, “painting is three removes from nature”, and in other words, a mimesis. Again, she points out that Plato explicitly stated that imitation should never be judged in terms of beauty but rather of truth. Whether we agree with him or not, she points out that we can all say he had a deep understanding on the power of the image, and how power itself can endanger truth. We can conclude that Plato did not condemn painting but rather sought to argue the theory of mimesis as well as the definition of persuasive discourse. Painting, a surface of lines and colors and an imitation through forms and colors, is an act of seduction with the effects of illusion and pleasure. I suppose in the end, the question we are left with is how can we justify a work of art as beautiful?