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2399 Silver Lake Blvd, Unit 18
Los Angeles, CA 90039
tel: 323.412.0382

 We would love to help you to curate an amazing collection!

2399 Silver Lake Blvd
Los Angeles, CA, 90039
United States


zo•e [zoh'-ee] Gk. n. life: infinite, eternal, organic
bi•os [bahy'-ohs] Gk. n. life: finite, mortal, praxis

Zoe Bios Creative was founded in Silver Lake, California in 2011.

Zoe Bios Creative has coined the term ‘ArtEntouré’ to express a full circle cross-pollination of the art world with the design world. “Our fusion of art and design inspires a vitality of meaning in the everyday, hopefully provoking a higher consciousness in the way we live with, and make use of objects.”

ZBC’s is also a traverse across cultures, understanding how the relativity of meaning thrives along side the persistent universality of beauty. “We focus on the visual organization of new forms—chance arrangements and purposeful compositions. We want to inspire unconventional thinking, and creative design solutions while maintaining a mindful attention to beauty and contentment in every object that we offer…we are artists, curators, and collaborators.”


Uncontrollable Beauty: Beauty and Morality

ZBC House Collection

By: DG

 Left: Robert Motherwell -  Elegy to the Spanish Republic No. 172 (with Blood)  Right: Zoe Bios Creative -  Malta Triptych Plum

Left: Robert Motherwell - Elegy to the Spanish Republic No. 172 (with Blood)
Right: Zoe Bios Creative - Malta Triptych Plum

In postulating beauty, philosopher and art critic Arthur Danto reflects on Robert Motherwell’s Elegies to the Spanish Republic where black and white shapes and somber colors point towards a reality that sets a beautiful mood.  To Danto, this is only done successfully in the work’s philosophical perspective, where beauty catalyzes raw emotion into tranquil sadness. In short, the combination of beauty and pain transforms into a muted pleasure.
Herein lies the question: Is it appropriate to use beauty in art with reference to sociopolitical conflict and devastation? Does beauty, in this case, distance the content all too sharply?
To Danto, what differentiates Elegies from such inappropriateness is an internal and philosophical connectivity to the reference and mood. He compares the same use of internal beauty in other artworks such as an unusual 19th c. Tibetan tangka depicting a historic death of Buddha, where (unlike most of these tangkas, which show terrifying depictions) the beauty of the time and place sits in striking contrast to the monks who surround in grievance. Here beauty alone transfers to the work itself. In each of these very different paintings, internal beauty becomes the connective tissue in the content and as Danto puts it, “cadences of sung or declaimed elegies”.  There are many works of art that do not have a carefully chosen subject and are inappropriate in their use of beauty. When beauty is responsibly used it is embodied and intended in the work itself, and fulfilled in its interpretation, rather than used purely for aesthetic purposes.
See also our previous post featuring Diana Matar’s exhibition, Still Far Away, a photography exhibit that similarly explores the controversies of beauty depicted in a sociopolitical context.